# Design for travel booking solution

Sigma Software took part in a challenge to create a clear and intuitive booking experience. Our intention was to come up with a solution free of throwbacks to pre-mobile days. Nowadays, user interaction with software and hardware systems is cross-device – including a desktop, a laptop, a tablet, and a smartphone – and graphic based, so a handy solution needs to be adaptive and visual.

## At a Glance

**Client**

An in-house developed solution produced to participate in a design challenge  
**Service**  
[Experience Design](/content/services/experience-design/index.html)  
**Industry**  
[Aviation](/content/industries/aviation-industry/index.html)  
**Team & size**  
Created in 2 months in a team of 5 designers

### Description

A design project for a travel booking solution with cross-device implementation

### Role

Comprehensive design development, including research, design brainstorming, wireframing, and mockuping.

## Solution

To rethink travel booking experience, our UX specialists have conducted a research of popular booking solutions and outlined areas for improvement. The [analysis](/content/case-studies/design-travel-booking-solution/index.html) was focused on typical user flows and redundant operations or UI elements. Based on the conclusions made, shook up usual travel booking patterns and offered a seamless cross-device user experience.

Primary improvements we introduced to travel booking:

- Intuitive Flight Search – clean and simple flight search screen presents no distractions and complications to the user;
- Visual and Plain Flights Comparing – flight options are clearly distinguished by date, class, and cost to facilitate comparing and decision making;
- Apparent Ancillary Service – users can see additional services at a glance and easily order the services they need;
- Informed Seat Selection – all specifics of a location and surroundings are depicted using intuitive visual aids to help users in their seat selection;
- Cross-Device Implementation – users enjoy smooth booking process across devices and platforms.

The usage advances were liven up with vivid graphic design elements to finish up the feel and look of the solution.

## Result

The design efforts for the travel booking solution were finalized with markup of page layouts for further development and implementation in a working system.